How Not To Do Visioning

A friend recently reminded me about a hilarious little web-based “game” called the Dilbert Mission Statement Generator. Of course, it wouldn’t be so funny if it weren’t for the fact that soooo many mission and vision statements out there read an awful lot like some of the stuff that this apparently mindless process generates. You know the ones — those vague, slightly inspiring, but wishy washy mission or vision statements framed on a wall, overlaying a sublime photo. At best, they are ignored. At worst, they suck the life out of a company’s visioning and planning efforts. This is the opposite of what Blue Summit stands for.